User journey

The Print Partnership user journey is the series of steps, decisions, and actions a user takes when interacting with an integration.

The user journey supports a range of use cases, touch points, and user flows. Partners can choose what they want and customize the user journey. This enables partners to integrate better with their existing user experience.

This guide explains the Print Partnership user journey.

Flowchart

This flowchart visualizes the choices a user can make as they navigate an integration.

Phases

The Print Partnership user journey has the following phases:

  • Select

  • Design

  • Proof

  • Purchase

This section describes each phase.

Select

In this phase, a user:

  • Visits a partner’s website.

  • Selects an element in the interface to enter the editor.

Canva offers the following paths to enter the editor:

  • Catalog-to-editor

  • Direct-to-editor

Catalog-to-editor

In this path, a user:

  • Visits a partner's website.

  • Selects a product, template, or design to enter the editor.

Partners choose this path when they want to set up an integration quickly.

Direct-to-editor

In this path, a user:

  • Visits a partner's website.

  • Sees a call-for-action, such as a menu option or a button.

  • Selects the option to open the editor.

Partners choose this path when they want to have more control over the user experience.

Design

In this phase, a user can:

  • Create a new design.

  • Edit an existing design.

  • Duplicate an existing design.

  • Resize an existing design.

A user can create a new design using a product or template from the product catalog.

Proof

In this phase, a user performs a series of quality checks to confirm the design's print settings.

At any time, a user can return to editing or resizing their design.

Purchase

In this phase, a user:

  • Enters a partner’s checkout.

  • Sees a preview of their design.

  • Purchases a print of their design.

Before completing their purchase, a user can return to the editor to edit or resize their design.