Writing copy for your app

At Canva, we believe that words are design. What users read is just as important as what they see and interact with. To help you craft the best possible copy for your app, this page contains some simple yet effective guidelines.

Use US English

By writing the app's copy in US English, Canva can translate it into a variety of different languages. Then, once your app is released, it can reach the widest possible audience.

To avoid subtle mistakes (e.g. colour vs. color), temporarily set your operating system's language to US English while developing your app.

Avoid idioms, acronyms, and puns

Canva has a diverse user-base from around the world. In fact, most of Canva's users are from non-English speaking countries. As such, idioms, acronyms, and puns might not be understood by many of Canva's users, so it's best to avoid them.

Be concise

Use short sentences and simple words. Avoid unnecessary modifiers such as "quite", "very", and "really".

Use sentence case

"Sentence case" means only capitalizing the first letter of the first word in a sentence. In general, sentence case is easier to read and scan. It's also consistent with how Canva handles casing throughout its interface.